Marketing Plan Basics Workbook
Eighty percent of the businesses we have come in contact with recently do not have a marketing plan and are unable to clearly differentiate their business or their products and services. We have also noticed that businesses are failing to alter their marketing plan and their message to address changing consumer behaviours.
It is those 20% of businesses who are taking care to formulate their marketing plan and to adjust their messaging to address the current changes in their customer...
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