By Bert Zethof

A new perspective on branding, courtesy of Tom Asacker:

"The old world of branding was similar to an adolescent’s view of love. It was about gazing into each other's eyes and being dazzled by the reflection. Today, great branding is about a mature love. It’s about standing side by side in a trusting relationship with both sets of eyes focused on the horizon of life’s amazing possibilities."

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