SurgeArticles

Be one of the 20 percent of businesses with a marketing plan that addresses new customer buying behaviour.  Consumer sensitivity is always important in your marketing, but it is especially important now: http://www.surgestrategies.com/marketing-plan-basics-workbook

On January 14, 2009, a group of eighteen business owners gathered at the Surge Group's HIGH VOLTAGE breakfast networking event to discuss marketing in a recession. Here is a copy of the PowerPoint slides that was handed out.Marketing in a Recession (PDF)

Too much to schedule into too little time? Overwhelmed by the volume of work in your business?  Unable to accomplish the really important strategies?  Projects waiting, waiting, waiting for your attention?  In this world of infinite possibilities and opportunities, wouldn’t it be great to feel like you were in control, that you had the power to choose and that you were truly spending your time doing the things that matter? This article discusses a new way to approach time mangement and offers tools to put into action right away....... Creating Intentional Time (PDF, 99kb)

25 Ideas to Cope with Rising Gasoline Prices

Do you have a strategy to manage the impact of gasoline prices on your bottom line?  25 Ideas to Cope with Rising Gasoline Prices (PDF,134kb)

Our Favourite Books

First Things First by Stephen R. Covey. This work transcends worn-out time management techniques.

Tribes by Seth Godin. Shows that today anyone can be a leader or influencer - all it takes is a decision to "lean in."

 

 The Power of Intention by Dr. Wayne W. Dyer. A convincing case that we all have the power to manifest our desired outcomes.

Good to Great by Jim Collins.  Learn some key traits of successful business models.

First, Break All The Rules: What The World's Greatest Managers Do Differently by Marcus Buckingham and Curt Coffman.  Using sound research-based evidence, the authors debunk some dearly held notions about management and offer specific techniques for management excellence.