In my previous post on allocating your online marketing efforts, I talked about how online marketing can be a source of marketing research (inbound marketing), but warned of tightening privacy legislation protecting consumers' privacy. Here I outline the risks of social media marketing and how to set policies to mitigate those risks.
In the previous post on Inbound Marketing versus Outbound Marketing, we discussed that Inbound Marketing isn't necessarily your online tactics, but actually the program of gathering marketing research to facilitate effective product development. Your online marketing can serve as an effective means for gathering this marketing information. So let's talk about Online Marketing:
I will always stress this point: any marketing tactic should be considered against your overall strategy and your overall strategy is an alignment with your values and purpose, as a business, as a team, as individuals. Or is it? When you engage in the hyped up tactics of the day - those so called silver bullets of marketing - are you leaving your values at the door and eroding the value for your customers?
I will always stress this point: any marketing tactic should be considered against your overall strategy and your overall strategy is an alignment with your values and purpose, as a business, as a team, as individuals. Or is it? When you engage in the hyped up tactics of the day - those so called silver bullets of marketing - are you leaving your values at the door and eroding the value for your customers?
