The TEDx Victoria 2011 speakers came from diverse fields of interest to speak to the theme of cultivating evolution. I believe that by paying attention to the ideas of life-affirming thought leaders, we will see the outline of a solution to our world’s most difficult challenges. This likely explains the popularity of TED talks.
Your beliefs about your company’s purpose and the role of marketing can explain the ability of your business to thrive in difficult times. Commit to a genuine customer-centric philosophy whereby you successfully tap into your customers’ deepest desires and satisfy their emerging needs and you will have an authentic brand with staying power.
