Bert Zethof has over twenty-five years of experience in assisting business owners/managers in a diverse range of industries to position their company for success and to go to the next level. He has operated The Zethof Consulting Group for the past ten years providing facilitation, coaching, and consulting services in the areas of strategic and business planning, leadership development, and organization development.

He has also been a Senior Strategy Consultant with the international consulting firm PriceWaterhouseCoopers where he conducted market studies and prepared business plans for companies in a diverse range of industries, including for companies going public.

As an Economic Development Officer for the BC Government in the nineties he assisted business owners to find suitable funding sources, as well as opportunities to demonstrate their products and services to government purchasers. He was an early proponent of the environmental technology sector and of public-private partnerships.

He has also been a Business Development and Planning Manager with a major construction company and has served as a Director in the Air & Waste Management Association.

Bert is a Certified Management Consultant and has an MBA in marketing and finance. He has additional training in strategic management and executive coaching.

He has a life-long interest in business as a vehicle for personal growth and fulfillment and as the basic building block for healthy communities. He is inspired by helping clients overcome barriers, achieve goals, and discover their potential through the process of building a business. Bert lives in Victoria, British Columbia, Canada.

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