Articles

Tools to Spark Creative Thinking
Copyright © 2011
Today's economy has a voracious appetite for innovation. This fast paced, highly competitive scramble to stand out demands creative drive…but what drives creativity? A brain nimbly primed for making connections where connections did not exist. Give yourself and your team a creative surge with one of these creativity tools. Bombard Your Brain The brain likes to conserve energy. The brain is wired to make connections and take shorts cuts. This means that you start thinking...
Copyright © 2011, The Surge Strategies Group Inc. All rights reserved. Please contact the author for permission to reprint or copy this article in any way.
Planning to Fail? Best Practices in Succession Planning
Copyright © 2010
"When boards permit a happenstance approach to succession planning, they have effectively abdicated one their most crucial responsibilities." Stephen A. Miles & Nathan Bennett 
Nov 2009, Forbes.com The same can be said of business owners. As a business, having a succession plan doesn't necessarily mean having an exit plan. Succession planning actually answers these three questions: What is the lifespan of this business? Who will keep the business running...
Copyright © 2010, The Surge Strategies Group Inc. All rights reserved. Please contact the author for permission to reprint or copy this article in any way.
The New Rules of Customer Engagement
Copyright © 2009
First of all, are there really new rules of engagement?  According to talk in the business media these days, there are.  According to the discussion at The Surge Group's last High Voltage Business Breakfast in Victoria, these so called 'new rules' are just the same old rules. It seems that much of the media discussion stems from the recent book,  The New Rules of Engagement, by Michael McQueen.  Now this book is really about the new rules of engagement in...
Copyright © 2009, The Surge Strategies Group Inc. All rights reserved. Please contact the author for permission to reprint or copy this article in any way.
Business Dilemma: Stay the Course or Change Strategy?
Copyright © 2009
For the CEO and President of a local company, the writing was on the wall.  Their largest client, the government, which accounted for most of their revenue over their years of operations, was making signs that they weren't going to renew their various contracts with this company.   The new economy equaled new government spending strategies - essentially a freeze on most contracts.   This presented an urgent dilemma for the company.  Should they try to find...
Copyright © 2009, The Surge Strategies Group Inc. All rights reserved. Please contact the author for permission to reprint or copy this article in any way.
Finding Business Opportunities Where Others Fail to Look
Copyright © 2009
The consensus among the business owners who joined the HIGH VOLTAGE Business Breakfast meeting last month was that right now, there is a tremendous opportunity to be the business that stands out via relationship and support.  Now is the time to assess how to differentiate and now is the time to do it.  An attitude adjustment might just be in order for many business owners right now.  While the sky may be falling for certain sectors, it really isn't for many others. ...
Copyright © 2009, The Surge Strategies Group Inc. All rights reserved. Please contact the author for permission to reprint or copy this article in any way.
Branding Success
Copyright © 2008
What is your brand?  Is it your name?  Is it your logo?  Is it what you sell?  Is it what you tell people about what you sell?  While your brand is a combination of these things, it is really what people think and feel when they think about your business.  It is the position you take up in the real estate of your customers' hearts and minds.  This has more to do with how you do business, than with what your name is or what your logo looks like. How do you...
Copyright © 2008, The Surge Strategies Group Inc. All rights reserved. Please contact the author for permission to reprint or copy this article in any way.
Revolution or Evolution? What's the Best Course for Business?
Copyright © 2008
Business people and a few guru bloggers are starting to use the term ‘business revolution’ to describe what, presumably, they think is a catchy phrase to describe the latest and greatest thing to do in business -- overhaul everything at the speed of light. “Hey everybody - let’s have a business revolution!” Revolution. It sounds sexy, exciting…change happens quickly. But is the aftermath as sexy? Or just a messy scene of complications? Revolution implies...
Copyright © 2008, The Surge Strategies Group Inc. All rights reserved. Please contact the author for permission to reprint or copy this article in any way.

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Recent Articles

"When boards permit a happenstance approach to succession planning, they have effectively abdicated one their most crucial responsibilities." Stephen A. Miles & Nathan Bennett 
Nov 2009, Forbes.com The same...
The consensus among the business owners who joined the HIGH VOLTAGE Business Breakfast meeting last month was that right now, there is a tremendous opportunity to be the business that stands out via relationship and support....
Business people and a few guru bloggers are starting to use the term ‘business revolution’ to describe what, presumably, they think is a catchy phrase to describe the latest and greatest thing to do in business --...