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Our Programs Elevate Your Business
Welcome to our web site. We exist to help business owners on their unique journey. Through Business Innovator Labs™, our flagship program, and our coaching and consulting services, we aim to be a catalyst for clarity, innovation and focused action towards your desired future. Feel free to use this site to access our blog, articles, tools and other resources designed to boost your success.
Surge Blog
Scientific research validates the power of the unconscious mind in purchase decisions
Posted on: April 18, 2008
By: Bert Zethof
Marketing experts have long talked about the power of the unconscious mind in making purchase decisions. It is as if the brain has both an impulsive side that deals in associations and emotions and a reasoning side that deals in information and judgment. The general consensus is that it is the impulsive side that decides which product a customer buys.
Now a study of brain scans by John-Dylan Haynes, a professor at the Bernstein Center for Computational Neurosci... [read more...]
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Upcoming Labs
Business Innovator Labs™ is an integrated business and leadership development program for business owners who want to take their company to a higher level of success.
Victoria, BC:
Lab starting... June 19, 2008
Register by... May 29th
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Vancouver, BC:
Lab starting... September 18, 2008
Register by... September 4th
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